WHAT IS GRAPHIC DESIGN ?

Brief and personal analysis on an easily misunderstood topic.

It’s Not How Good You Are, It’s How Good You Want To Be. Written by Paul Arden

It’s Not How Good You Are, It’s How Good You Want To Be.

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No. 10 Good design is as little design as possible, Dieter Rams

Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

No. 10
Good design is as little design as possible

No. 9 Good design is environmentally friendly, Dieter Rams

Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.

No. 9
Good design is environmentally friendly

“I strive for two things in design: simplicity and clarity. Great design is born of those two things.” Lindon Leader
How To Be A Graphic Designer Without Losing Your Soul. Written by Adrian Shaughnessy

How to be a graphic designer without losing your soul.

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No. 8 Good design is thorough down to the last detail, Dieter Rams

Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

No. 8
Good design is thorough down to the last detail

A Zig without a Zag
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“I go to work every morning with the possibility that I might learn something I don’t already know… You should look at every problem and think, ‘what can I learn by doing this?’ And if you think you can learn nothing, forget about doing it.” Milton Glaser
Listen to a 76-min inspiring and rare interview with Stanley Kubrick for The New Yorker
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Inspiring and rare interview for The New Yorker,

Stanley Kubrick

No. 7 Good design is long-lasting, Dieter Rams

It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years — even in today’s throwaway society.

No. 7
Good design is long-lasting

“We make every effort to impart a simple, clear and balanced beauty to Braun products so that they will retain fascination and appeal for years to come. For us, the aesthetic quality of a products is ultimately its utility. Because it is certainly unpleasant and tedious to be confronted day-in, day-out with products which are confusing, which literally get on our nerves, and with which we cannot relate.” Dieter Rams
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