American Psycho Business Card Scene
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A classic scene from American Psycho, a film based on a novel by Bret Easton Ellis and directed by Mary Harron.

American Psycho Business Card Scene

No. 4 Good design makes a product understandable, Dieter Rams

It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.

No. 4
Good design makes a product understandable

No. 3 Good Design is Aesthetic, Dieter Rams

The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.

No. 3
Good Design is Aesthetic

No. 2 Good Design makes a product Useful, Dieter Rams

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

No. 2
Good Design makes a product Useful

No. 1 Good Design is Innovative, Dieter Rams

The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.

No. 1
Good Design is Innovative

LESS BUT BETTER

Dieter Rams’ ten principles to “good design”.

SIMPLICITY ISN’T SIMPLE