“I hate everything that is driven by fashion. From the beginning it was hating the sixties American way of styling. Especially the cars. They changed their cars every two years to sell new ones. Which has nothing to do with good design.” Dieter Rams
No. 2 Good Design makes a product Useful, Dieter Rams

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

No. 2
Good Design makes a product Useful

No. 1 Good Design is Innovative, Dieter Rams

The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.

No. 1
Good Design is Innovative


Dieter Rams’ ten principles to “good design”.

Dieter Rams: Less but Better


Great one-on-one conversation with industrial design pioneer Dieter Rams…

Dieter Rams

Massimo Vignelli Makes Books


Mohawk’s “What Will You Make Today?” campaign.

Massimo Vignelli Makes Books

Excerpt from Debbie Millman’s Design Matters interview: Designmatters → Massimo Vignelli


Excerpt from Debbie Millman’s Design Matters interview: Designmatters.

Massimo Vignelli

“Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.”Charles Eames