AN INCOMPLETE MANIFESTO FOR GROWTH
A passionate tribute to graphic design, creativity and the design culture by Bruce Mau.


Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
No. 5 Good design is unobtrusive
THE WINE LABELS CASE
The relationship between aesthetics and products.
IL CASO DELLE ETICHETTE DEI VINI
La relazione tra l’estetica e il prodotto.