It’s Not How Good You Are, It’s How Good You Want To Be.
Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.
No. 10 Good design is as little design as possible
Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.
No. 9 Good design is environmentally friendly
“I strive for two things in design: simplicity and clarity. Great design is born of those two things.”Lindon Leader
How to be a graphic designer without losing your soul.
Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
No. 8 Good design is thorough down to the last detail
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