AN INCOMPLETE MANIFESTO FOR GROWTH
A passionate tribute to graphic design, creativity and the design culture by Bruce Mau.
Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
No. 5 Good design is unobtrusive
THE WINE LABELS CASE
The relationship between aesthetics and products.
IL CASO DELLE ETICHETTE DEI VINI
La relazione tra l’estetica e il prodotto.
It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.
No. 4 Good design makes a product understandable
The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.
No. 3 Good Design is Aesthetic
“I hate everything that is driven by fashion. From the beginning it was hating the sixties American way of styling. Especially the cars. They changed their cars every two years to sell new ones. Which has nothing to do with good design.”Dieter Rams
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
No. 2 Good Design makes a product Useful
The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.
No. 1 Good Design is Innovative
LESS BUT BETTER
Dieter Rams’ ten principles to “good design”.
“Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away”Antoine de Saint-Exupéry
SIMPLICITY ISN’T SIMPLE