“I hate everything that is driven by fashion.”
Dieter Rams

Posted by Daniel Lignini,

“I hate everything that is driven by fashion. From the beginning it was hating the sixties American way of styling. Especially the cars. They changed their cars every two years to sell new ones. Which has nothing to do with good design.”
Dieter Rams

How does Rams’ define good design?

Good Design is innovative
Good Design makes a product useful
Good design is aesthetic
Good design helps us to understand a product
Good design is unobtrusive
Good design is honest
Good design is long-lasting
Good design is consequent to the last detail
Good design is concerned with the environment
Good design is as little design as possible



Further reading:
Less but Better
Ten principles to “good design”

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