“I strive for two things in design: simplicity and clarity. Great design is born of those two things.”

Posted by Daniel Lignini,

Lindon Leader is a highly regarded American graphic designer. A recipient of more than 30 prestigious design awards worldwide, he studied at Stanford University and Art Center College of Design. Leader’s designs have been featured in various international publications. His work has also appeared in the permanent collections of the Smithsonian Institution. He is also a well-established lecturer on corporate identity and brand management.

Lindon Leader is most-known for his work designing the FedEx logo with the identifiable arrow as a counter created by the E and X. Designed in 1994 while working as senior design director in the San Francisco office of Landor Associates, a global brand consultancy known for executing strategy through design.

FedEx logo is often credited as one of the greatest and most popular logos ever designed, recently cited by Rolling Stone Magazine as one of the 10 best American identities in the last 40 years.

Leader has worked for some of the leading branding firms in the world, including Landor Associates, Addison, and Bass/Yager & Associates. In his illustrious career, Leader has supervised corporate identity programs for CIGNA, Dun & Bradstreet, Technicolor, Ryder Systems, DoubleTree Hotels, Banco Bradesco, Hawaiian Airlines, Intelsat and Progress Energy. He also served as Design Coordinator for the Los Angeles Olympic Organizing Committee.

He currently runs his own firm Leader Creative.

Lindon Leader

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