WHAT IS GRAPHIC DESIGN ?
Brief and personal analysis on an easily misunderstood topic.
Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.
No. 10 Good design is as little design as possible
Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.
No. 9 Good design is environmentally friendly
Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
No. 8 Good design is thorough down to the last detail
“I go to work every morning with the possibility that I might learn something I don’t already know… You should look at every problem and think, ‘what can I learn by doing this?’ And if you think you can learn nothing, forget about doing it.”Milton Glaser
Inspiring and rare interview for The New Yorker,
It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years — even in today’s throwaway society.
No. 7 Good design is long-lasting
It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
No. 6 Good design is Honest
AN INCOMPLETE MANIFESTO FOR GROWTH
A passionate tribute to graphic design, creativity and the design culture by Bruce Mau.
Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
No. 5 Good design is unobtrusive
THE WINE LABELS CASE
The relationship between aesthetics and products.
IL CASO DELLE ETICHETTE DEI VINI
La relazione tra l’estetica e il prodotto.