“I strive for two things in design: simplicity and clarity. Great design is born of those two things.”Lindon Leader
“I go to work every morning with the possibility that I might learn something I don’t already know… You should look at every problem and think, ‘what can I learn by doing this?’ And if you think you can learn nothing, forget about doing it.”Milton Glaser
“We make every effort to impart a simple, clear and balanced beauty to Braun products so that they will retain fascination and appeal for years to come. For us, the aesthetic quality of a products is ultimately its utility. Because it is certainly unpleasant and tedious to be confronted day-in, day-out with products which are confusing, which literally get on our nerves, and with which we cannot relate.”Dieter Rams
“I hate everything that is driven by fashion. From the beginning it was hating the sixties American way of styling. Especially the cars. They changed their cars every two years to sell new ones. Which has nothing to do with good design.”Dieter Rams
LESS BUT BETTER
Dieter Rams’ ten principles to “good design”.
“Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away”Antoine de Saint-Exupéry
“Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.”Charles Eames