“The aesthetic quality of a products is ultimately its utility.”
Dieter Rams

Posted by Daniel Lignini,

“We make every effort to impart a simple, clear and balanced beauty to Braun products so that they will retain fascination and appeal for years to come. For us, the aesthetic quality of a products is ultimately its utility. Because it is certainly unpleasant and tedious to be confronted day-in, day-out with products which are confusing, which literally get on our nerves, and with which we cannot relate.”
Dieter Rams



Further reading:
Less but Better
Ten principles to “good design”

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