Massimo Vignelli Makes Books

Posted by Daniel Lignini,


Massimo Vignelli discusses his approach to book design in a video produced for Mohawk’s “What Will You Make Today?” campaign. Video design by Michael Bierut/Pentagram.

“The grid is an integral part of book design. It’s not something that you see. It’s just like underwear: you wear it, but it’s not to be exposed. The grid is the underwear of the book.” – Massimo Vignelli

Massimo Vignelli Makes Books. What Will You Make Today?

Source:
http://vimeo.com/64811872
Credits:
Video design by Michael Bierut/Pentagram.

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