“Simplicity is the ultimate sophistication”Leonardo Da Vinci
WHAT IS GRAPHIC DESIGN ?
Brief and personal analysis on an easily misunderstood topic.
It’s Not How Good You Are, It’s How Good You Want To Be.
Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.
No. 10 Good design is as little design as possible
Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.
No. 9 Good design is environmentally friendly
“I strive for two things in design: simplicity and clarity. Great design is born of those two things.”Lindon Leader
How to be a graphic designer without losing your soul.
Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
No. 8 Good design is thorough down to the last detail
“I go to work every morning with the possibility that I might learn something I don’t already know… You should look at every problem and think, ‘what can I learn by doing this?’ And if you think you can learn nothing, forget about doing it.”Milton Glaser
Inspiring and rare interview for The New Yorker,
It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years — even in today’s throwaway society.