Brand identiy for Mariavittoria Spagni shoes store

Create a brand architecture to articulate & clarify the product’s unique selling.

A refresh of their identity as well as full collateral set and supporting material for the products themselves taking the brand to the next level, bring a coherent and upscale positioning of the brand.


Inspired by their love for classic fashion brands and modern elegance – we combined ideas of bringing elegance and manners of past generations back to modern women today- we developed a typographic monogram with the lettes M and S, giving to the brand a Combination of “timeless elegance” and “contemporary” look&feel.