Brand identity for Orient & Occident online store

Design and develop a brand identity that suits their philosophy of keeping things simple and attention to detail, and their approach that conveys passion, originality and taste – all in the name of good design, as well as to create a brand that reflects their heritage.

The identity echoes – in a simple way – the shape of a world map, two Os and an ampersand made of a continuous line to represent the fusion between west and east.


Orient & Occident is an online design store based in London.
Design duo, one is a Product Designer from the orient –Singapore– and the other one is a Graphic Designer from the occident –Italy–, give birth to a shop designed to showcase the result of a fusion between these two disciplines and cultures. They design from furniture and accessories to clothes and illustrations.