Brand identity and packaging for The Coal Pot soaps

Label & pack redesign proposal to bring key product – a diverse skin product range of natural soaps using traditional handmade methods, made from herbs, pure essential oils, and fruits that grow in Dominica – up market and to reposition.

Create a brand architecture to articulate & clarify each line’s unique selling proposition.


Previous packaging exhibited an inconsistent range of print treatments and did not provide good readability or convey an appropriate clarity of narrative nor did it do justice to quality of the products contained.