Brand identity and label design for Paradise Wines

Design proposal of the brand identity and labelling, to bring a coherent and upscale positioning of the Paradise Wines brand.

Create a brand architecture to articulate & clarify the product’s unique selling proposition as a range, and positioning in relation to the competition.


Paradise Wines are brewed exclusively from a range of tropical fruits grown in the fertile volcanic soil of the Caribbean island of St. Lucia, with a variation of very distinct flavours.